Lottery is a assemble of playing. Kerala Direct Lottery became as soon as started in the year 1967. The initiative became as soon as taken by the then Direct Finance Minister Sri. PK Kunhu. All over that duration Kerala became as soon as tormented by acute unemployment. The number of unemployed youth initially of the third five year scheme became as soon as above 1.3 million1. The shift from agriculture to industrial and industrial actions, the craze for white collar jobs, the boost of carrier sector, insufficient lift in non tax revenue equivalent to curiosity, dividend and revenue, increased public expenditure and numerous others. had been the components that led the finance minister to imagine a supplementary provide of profits for the convey.
Thus lottery became as soon as launched essentially for decreasing unemployment and to a definite extent for supporting the convey revenue. Lotteries had been performed by inner most agencies in the intervening time. Later inner most lotteries had been banned. This day, supreme the convey authorities conducts lottery. Principles and laws for conducting lotteries comprise been framed and lotteries comprise grow to be a frequent affair now. Currently it affords employment to extra than 3 lakh of us and contributes, extra than Rs. 10 crores a year to the convey authorities by formulation of revenue. Earnings tax deducted from the prize quantity moreover involves crores of rupees. Above all, fine quantity is lying with the convey authorities as undistributed prize.
Started as a monthly program Kerala Direct lottery is currently having on a median 5 attracts per week. The critical prize disbursed in a scheme has increased from Rs. 50000 to Rs. 1 crore and even extra. Total sale of tickets has moreover increased from Rs.75 lakhs to Rs.125 crores a year. Thus it is felt that the lotteries play a serious role in the lifetime of Kerala of us.
However compare students, academicians and policy makers comprise now not attempted remarkable on the matter. This compare hole motivated the student to procure this matter. Research challenge might perchance even be in moderation identified and conceptualized supreme after an intensive literature review.
A gape amongst 300 samples had been created from the assorted areas – southern central and northern. The districts of Thiruvananthapuram, Thrissur and Kannur had been chosen at random for the motive and 100 samples from every district had been chosen and studied to analyze the motives at the motivate of shopping tickets and the extent of faith the public has in the Kerala Direct Lottery. A gape amongst 90 respondents became as soon as created from winners of fine prize amounts to analyze the pattern of utilization of prize cash.
A gape amongst 150 samples became as soon as moreover created from the sellers of tickets to analyze the profits earned by them from this narrate. The sample sizes had been stored low thanks to the difficulties in getting the relevant neighborhood. The Director of Kerala Direct Lotteries, a pair of district lottery officers, a pair of very fine and very runt sellers of tickets, the President of Kerala Lottery Brokers Association (KLAA) and numerous others. had been moreover contacted and interviewed for their opinions and attitudes relating to the Kerala Direct Lottery. Unruffled records had been analized the usage of appropriate and relevant systems.