Lottery is a create of playing. Kerala Enlighten Lottery was started in the one year 1967. The initiative was taken by the then Enlighten Finance Minister Sri. PK Kunchu. Proper by diagram of that interval Kerala was tormented by acute unemployment. The selection of unemployed childhood on the starting of the third five one year plot was above 1.3 million1. The shift from agriculture to industrial and commercial activities, the craze for white collar jobs, the growth of provider sector, insufficient enlarge in non tax income equivalent to curiosity, dividend and income, elevated public expenditure and a lot of others. were the components that led the finance minister to take into memoir a supplementary source of earnings for the sigh.
Thus lottery was essentially for reducing employment and to a definite extent for supporting the sigh income. Lotteries were generated by interior most agencies at that point. Later interior most lotteries were banned. Right this moment, simplest the sigh authorities conducts lottery. Rules and regulations for conducting lotteries were framed and lotteries own change into long-established affair now. Currently it affords employment to more than 3 lakh folks and contributions, more than Rs. 10 crores a one year to the sigh authorities by strategy of income. Earnings tax deducted from the prize quantity also comes to crores of rupees. Above all, pleasant quantity is lying with the sigh authorities as undistributed prize.
Started as a month-to-month program Kerala Enlighten lottery is at this time having an moderate 5 attracts per week. The principle prize distributed in a plot has elevated from Rs. 50000 to Rs. 1 crore and a lot more. Total sale of tickets has also elevated from Rs.75 lakhs to Rs.125 crores a one year. Thus it’s miles felt that the lotteries play a considerable role in the lifestyles of Kerala folks.
However study students, lecturers and coverage makers own no longer tried mighty on the sphere. This study hole motivated the student to care for this topic. Study thunder would possibly well perchance perchance additionally be moderately recognized and conceptualised simplest after an broad literature evaluate.
A secret agent among 300 samples were constructed from the utterly different areas – southern central and northerly. The districts of Thiruvananthapuram, Thrissur and Kannur were selected at random for the motive and 100 samples from each and every district were selected and studied to study the motives in the serve of buying tickets and the abundance of faith the public has in the Kerala Enlighten Lottery. A secret agent among 90 responses was constructed from winners of indispensable prize amounts to study the sample of utilization of prize cash.
A secret agent among 150 samples was also constructed from the sellers of tickets to study the earnings earned by them from this bid. The sample sizes were kept low on account of the difficulties in getting the relevant neighborhood. The Director of Kerala Enlighten Lotteries, about a district lottery officers, about an awfully pleasant and basically minute sellers of tickets, the President of Kerala Lottery Brokers Association (KLAA) and a lot of others. were also contacted and interviewed for his or her opinions and attitudes about the Kerala Enlighten Lottery. Aloof records were analyzed utilizing acceptable and relevant tactics.