Lottery is a gain of playing. Kerala Direct Lottery was once began in the year 1967. The initiative was once taken by the then Direct Finance Minister Sri. PK Kunchu. For the length of that length Kerala was once tormented by acute unemployment. The amount of unemployed formative years originally of the third five year belief was once above 1.3 million1. The shift from agriculture to industrial and commercial activities, the fashion for white collar jobs, the expansion of carrier sector, insufficient lengthen in non tax income just like ardour, dividend and income, increased public expenditure and plenty of others. have been the factors that led the finance minister to factor in a supplementary supply of profits for the pronounce.
Thus lottery was once primarily for lowering employment and to a certain extent for supporting the pronounce income. Lotteries have been generated by non-public agencies at that point. Later non-public lotteries have been banned. This day, simplest the pronounce authorities conducts lottery. Guidelines and regulations for conducting lotteries have been framed and lotteries have turn into in vogue affair now. For the time being it affords employment to extra than 3 lakh of us and contributions, extra than Rs. 10 crores a year to the pronounce authorities via income. Profits tax deducted from the prize amount also involves crores of rupees. Above all, substantial amount is lying with the pronounce authorities as undistributed prize.
Began as a monthly program Kerala Direct lottery is currently having a median 5 draws a week. The most valuable prize dispensed in a plan has increased from Rs. 50000 to Rs. 1 crore and loads extra. Total sale of tickets has also increased from Rs.75 lakhs to Rs.125 crores a year. Thus it is felt that the lotteries play a predominant role in the lifetime of Kerala of us.
However analysis students, lecturers and coverage makers haven’t attempted a lot on the field. This analysis gap motivated the coed to snatch this topic. Analysis reveal can even be fastidiously acknowledged and conceptualised simplest after a detailed literature review.
A scrutinize amongst 300 samples have been fabricated from the quite a couple of regions – southern central and northern. The districts of Thiruvananthapuram, Thrissur and Kannur have been chosen at random for the cause and 100 samples from every district have been chosen and studied to analyze the motives behind purchasing tickets and the abundance of religion the public has in the Kerala Direct Lottery. A scrutinize amongst 90 responses was once fabricated from winners of considerable prize amounts to analyze the pattern of utilization of prize cash.
A scrutinize amongst 150 samples was once also fabricated from the sellers of tickets to analyze the profits earned by them from this project. The sample sizes have been stored low thanks to the difficulties in getting the connected team. The Director of Kerala Direct Lotteries, about a district lottery officers, about an awfully substantial and in actuality tiny sellers of tickets, the President of Kerala Lottery Agents Association (KLAA) and plenty of others. have been also contacted and interviewed for his or her opinions and attitudes about the Kerala Direct Lottery. Amassed data have been analyzed the use of acceptable and connected ways.