Lottery is a receive of playing. Kerala Direct Lottery used to be started in the yr 1967. The initiative used to be taken by the then Direct Finance Minister Sri. PK Kunchu. All by that period Kerala used to be affected by acute unemployment. The selection of unemployed formative years on the origin of the third 5 yr thought used to be above 1.3 million1. The shift from agriculture to industrial and industrial actions, the craze for white collar jobs, the growth of service sector, insufficient lengthen in non tax earnings akin to curiosity, dividend and profit, elevated public expenditure and loads others. comprise been the components that led the finance minister to agree with a supplementary source of earnings for the insist.
Thus lottery used to be essentially for lowering employment and to an ideal extent for supporting the insist earnings. Lotteries comprise been generated by non-public companies in the period in-between. Later non-public lotteries comprise been banned. At the moment, finest the insist authorities conducts lottery. Ideas and regulations for conducting lotteries comprise been framed and lotteries comprise change into total affair now. Currently it affords employment to bigger than 3 lakh other folks and contributions, higher than Rs. 10 crores a yr to the insist authorities by manner of profit. Profits tax deducted from the prize amount also involves crores of rupees. Above all, superior amount is lying with the insist authorities as undistributed prize.
Began as a month-to-month program Kerala Direct lottery is in the period in-between having a median 5 attracts every week. The first prize disbursed in a scheme has elevated from Rs. 50000 to Rs. 1 crore and heaps more. Total sale of tickets has also elevated from Rs.75 lakhs to Rs.125 crores a yr. Thus it is felt that the lotteries play a serious characteristic in the lifestyles of Kerala other folks.
However review scholars, lecturers and policy makers comprise now not attempted much on the subject. This review gap motivated the coed to gain this topic. Be taught drawback can also simply even be fastidiously identified and conceptualised finest after an intensive literature review.
A learn about among 300 samples comprise been made of the assorted areas – southern central and northern. The districts of Thiruvananthapuram, Thrissur and Kannur comprise been selected at random for the cause and 100 samples from each and every district comprise been selected and studied to analyze the motives in the aid of buying tickets and the abundance of faith the final public has in the Kerala Direct Lottery. A learn about among 90 responses used to be made of winners of superior prize portions to analyze the pattern of utilization of prize cash.
A learn about among 150 samples used to be also made of the sellers of tickets to analyze the earnings earned by them from this exercise. The sample sizes comprise been kept low attributable to the difficulties in getting the related personnel. The Director of Kerala Direct Lotteries, just a few district lottery officers, just a few very superior and extremely diminutive sellers of tickets, the President of Kerala Lottery Brokers Affiliation (KLAA) and loads others. comprise been also contacted and interviewed for their opinions and attitudes referring to the Kerala Direct Lottery. Smooth files comprise been analyzed utilizing appropriate and related suggestions.